Eyeo, the developer of Adblock Plus, a popular adware blocker, launched a blockchain product that helps identify online resources with fake news, TechCrunch reports.
The expansion called Trusted News, evaluates the integrity and reliability of online news sources and marks the content. After adding to the browser, the extension marks reliable sources with a green tick.
According to the developer, Trusted News classifies the sites, relying on four third-party sources - PolitiFact, Snopes, Wikipedia and Zimdars' List. However, it is not clear how many sites the system has classified at this stage.
The extension is currently available only for the Chrome browser, and analyzes only English-language content. It uses the MetaCert protocol, which supports a registry of trusted URLs. This data will be moved to the Ethereum blockchin, and the MetaCert tokens will be used as a protection against manipulation and a system of user rewards.
According to the director Eyeo Ben Williams, the application is designed to encourage users to evaluate sources of information, leaving feedback and comments for which compensation will be awarded.
Now Eyeo is testing the extension to determine its usefulness for users. At the same time, the company refrains from creating a "white list", sites from which will not be evaluated by users.