AdEx to Hold Second Blockchain Auction for Ad Spaces

AdEx, a decentralized ad network based on blockchain and smart contracts, will hold Second Blockchain Auction for Ad Spaces on easyJet Boarding Passes
30 November

AdEx, which is a decentralized ad network based on blockchain and smart contracts, has announced that its previous blockchain auction for ad spaces on boarding passes of easyJet airlines was a success, and it will hold a second installment of the auction this December.

AdEx blockchain network logoAdEx blockchain network logo

Earlier, AdEx has entered into collaboration with Ink, the world’s biggest travel media company. The auction itself was handled by AdEx, while Ink and easyJet were determining the winners.

The press release reports that three companies have won the auction, and their ads will now be printed on 1 million boarding passes issued by easyJet which operates 802 routes in 31 countries.

This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences.
 

Ivo Georgiev
CEO, AdEx

The cooperation between AdEx and Ink marked one of the first instances when a blockchain-powered project had entered the real sector of economy.

This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences.
 

Simon Leslie
CEO, Ink

After the success of the first installment of the auction, AdEx will hold another one this December. The second auction will seek to sell 1 million more ad spaces.

However, as opposed to the first installment where any company could bid for an ad space, the second installment will be available only to selected advertisers, and will require an official invitation to participate. The invitations will be extended by AdEx to companies added to their exclusive invite list.

Still, any company may apply for inclusion on the list by contacting AdEx.

Earlier this year, AdEx has announced partnership with China-based blockchain platform NEO. Thanks to NEO AdEx will be able to employ the blockchain infrastructure for smart contracts, digital assets, and DApps. After the partnership with NEO was announced AdEx’s native ADX token price soared from $0.35 to $1.92, reflecting a positive community sentiment. ADX token was steadily growing for the last 5 days and at the moment of writing its price was around $1.28.

AdEx to Become the First DApp Based on NEO

Decentralized blockchain platform AdEx announces its technical partnership with NEO
16 August

The decentralized blockchain platform ad network AdEx will work closely with the NEO Smart Contracts System, often referred to as “the Chinese Ethereum”:

Thus, AdEx plans to implement a full transition to the NEO smart contracts system, which is very well thought through and effective, according to the AdEx representatives. They also believe that this cooperation will contribute to the development of the NEO ecosystem, and the new platform for the exchange of ads will become one of the first decentralized online services based on the blockchain.

We see the huge potential of NEO and this is why we are aiming at becoming the first NEO-based DApp. We are exciting about porting the AdEx core as we are convinced this will increase the efficiency of our advertising network.
 

Ivo Georgiev
CEO and founder of AdEx

According to Tony Tao, Secretary-general of NEO Council, this step will also have a positive effect on the further development of the so-called smart economy:

We are looking forward to AdEx moving its core to the NEO ecosystem. We are positive that DApps will help us push the Smart Economy further, and AdEx is an excellent trailblazer for this.
 

Tony Tao
Secretary-general of NEO Council

As reported, AdEx is currently working on releasing a prototype of their service. The prototype will be presented earlier than planned — the project’s white paper stipulates the first version of the platform will be released in February 2018, however the AdEx team is optimistic that it will be available to the general public a few months prior to that. The project is developing at a fast pace, and the ADX token is gaining a momentum on the various exchanges where it is traded.