AdEx Joins IAB’s Tech Lab

AdEx announced officially becoming a member of IAB’s TechLab, having joined it as a contributor to the Blockchain Working Group
24 January 2018   421

In an effort to disrupt and reshape the current state of the digital marketing industry, AdEx, a decentralized ad network based on blockchain and smart contracts, have joined forces with the members of IAB Tech Lab’s Blockchain Working Group.

Adex partners IAB TechLabAdEx and IAB Tech Lab Partnership

The IAB Blockchain Working Group is lead by Shailley Singh and was created to explore the real-life application of blockchain technology for the needs of the digital advertising space. It aims at establishing standards and best practices for the use of blockchain in online advertising — and this is why AdEx is a perfect fit.

Currently, the working group is working on developing education for blockchain technology and its use in advertising. This includes setting priorities for business use cases, installing technology standards and instituting best practices.

AdEx joins a stellar list of companies and experts participating in the group. Among them are Adobe, IBM, MetaX, Amazon, BuzzFeed, Google, Nielsen, Twitter, Publicis Groupe, Papyrus, Shazam and many others.

Working together at this initial stage is crucial for the fast and sustainable adoption of blockchain by the advertising industry. The IAB Blockchain Working Group has the potential to reshape an entire marketplace and set the tone for the future of the ad tech industry. This is why we are delighted that we are a part of it.

Ivo Georgiev

The IAB Tech Lab is an independent international research and development consortium founded in 2014 in the USA. It’s goal is to produce and establish global industry technical standards — a task carried out through a number of different working groups. To date, an array of digital publishers, marketing agencies, technology firms and other companies interested in interactive marketing contribute to these working groups within the Tech Lab.

The organization’s founding members included the companies AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN.

AdEx to Hold Second Blockchain Auction for Ad Spaces

AdEx, a decentralized ad network based on blockchain and smart contracts, will hold Second Blockchain Auction for Ad Spaces on easyJet Boarding Passes
30 November 2017   916

AdEx, which is a decentralized ad network based on blockchain and smart contracts, has announced that its previous blockchain auction for ad spaces on boarding passes of easyJet airlines was a success, and it will hold a second installment of the auction this December.

AdEx blockchain network logoAdEx blockchain network logo

Earlier, AdEx has entered into collaboration with Ink, the world’s biggest travel media company. The auction itself was handled by AdEx, while Ink and easyJet were determining the winners.

The press release reports that three companies have won the auction, and their ads will now be printed on 1 million boarding passes issued by easyJet which operates 802 routes in 31 countries.

This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences.

Ivo Georgiev

The cooperation between AdEx and Ink marked one of the first instances when a blockchain-powered project had entered the real sector of economy.

This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences.

Simon Leslie
CEO, Ink

After the success of the first installment of the auction, AdEx will hold another one this December. The second auction will seek to sell 1 million more ad spaces.

However, as opposed to the first installment where any company could bid for an ad space, the second installment will be available only to selected advertisers, and will require an official invitation to participate. The invitations will be extended by AdEx to companies added to their exclusive invite list.

Still, any company may apply for inclusion on the list by contacting AdEx.

Earlier this year, AdEx has announced partnership with China-based blockchain platform NEO. Thanks to NEO AdEx will be able to employ the blockchain infrastructure for smart contracts, digital assets, and DApps. After the partnership with NEO was announced AdEx’s native ADX token price soared from $0.35 to $1.92, reflecting a positive community sentiment. ADX token was steadily growing for the last 5 days and at the moment of writing its price was around $1.28.