Through this partnership, AdEx and Ink will hold a blockchain-based auction for ad spaces on airline boarding passes. The auction will be the first of its kind and marks one of the few instances where a blockchain-based company has crossed over and entered the real sector of the economy.
— Ink (@inkglobal) 21 ноября 2017 г.
For the first auction, 2 million ad spaces on boarding tickets will be offered up for sale. AdEx will follow up on the bidding process while Ink and the airline in question will choose the winners.
This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences.
CEO, AdEx Network
AdEx has already partnered with several eminent cryptocurrency-related companies. After their partnership with digital assets platform NEO was announced in August of this year, the price of the platform’s ADX token rose by over 400% to almost $2 from $0.35 over a matter of days. ADX is currently trading at around $1.