American Express to Use Blockchain for Loyalty Program

Program will allow merchants to reward customers for purchasing specific items at their stores
24 May 2018   1066

The international payment giant American Express (AmEx), in partnership with the Hyperledger consortium and the online retailer Boxed, integrates distributed ledger technology into its customer loyalty program. This is reported by AP News.

According to AmEx representatives, Hyperledger technology allows merchants to create various reward programs. The latter, in particular, allow to reward American Express cardholders for purchasing goods in partner networks of stores.

Also, the project participants note that the program implemented in partnership with Boxed allows customers to earn five times as many loyalty points as usual. The new technological solution allows commercial firms to increase the involvement of their AmEx cardholder customers by offering products tailored for them, as well as regulating the reward structure.

AmEx partners have the right to independently choose products for which they would like to increase demand through a compensation program. The only exception is firearms, tobacco and alcohol products. American Express, in turn, reserves the right to independently choose the promoted brands.

According to representatives of American Express, a full version of the new blockchain system can be launched in the coming weeks.

Hyperledger to Release New Framework Grid

New framework is designed for mature businesses standards implementation
25 January 2019   294

The Hyperledger consortium introduced the Grid framework for developers of blockchain supply chain solutions.

Hyperledger platforms are flexible by design, but, as such, do not speak the language of any business or have opinions on how basic data types should be stored. In reality, enterprise business systems and market models are actually quite mature, as organizations have been transacting electronically based on common standards for decades.  Grid will provide a place for implementations of these standards and norms.
 

Hyperledger Team

Hyperledger Grid
Hyperledger Grid

The initiative has already been supported by Cargill, Intel and Bitwise IO.

Previously, the Hyperledger technical steering committee approved the Ursa project, a modular cryptographic library for solution developers based on distributed registry technology.