American Express to Use Blockchain for Loyalty Program

Program will allow merchants to reward customers for purchasing specific items at their stores
24 May 2018   1301

The international payment giant American Express (AmEx), in partnership with the Hyperledger consortium and the online retailer Boxed, integrates distributed ledger technology into its customer loyalty program. This is reported by AP News.

According to AmEx representatives, Hyperledger technology allows merchants to create various reward programs. The latter, in particular, allow to reward American Express cardholders for purchasing goods in partner networks of stores.

Also, the project participants note that the program implemented in partnership with Boxed allows customers to earn five times as many loyalty points as usual. The new technological solution allows commercial firms to increase the involvement of their AmEx cardholder customers by offering products tailored for them, as well as regulating the reward structure.

AmEx partners have the right to independently choose products for which they would like to increase demand through a compensation program. The only exception is firearms, tobacco and alcohol products. American Express, in turn, reserves the right to independently choose the promoted brands.

According to representatives of American Express, a full version of the new blockchain system can be launched in the coming weeks.

R3 & Hyperledger to Implement DAML Support

Integration was made by Digital Asset, which also said that in the future they can work with other centralized solutions like Amazon products
19 June 2019   779

The world's leading developer of blockchain solutions, Digital Asset Holdings, has made DAML smart contract programming language compatible with the Corda platform from the R3 consortium, the Hyperledger Fabric framework, and the Amazon Aurora cloud database.

Our vision to transform finance has evolved into an even bigger opportunity to accelerate innovation. Extending the power of DAML to multiple platforms is an exciting milestone and a continuation of our strategy to enable DAML to work anywhere and give clients more flexibility and choice to use the platform technology that best meets their needs.
 

Yuval Rooz

Co-founder and CEO, Digital Asset

Earlier, DAML support appeared in the framework of Hyperledger Sawtooth and VMWare.

Digital Asset Holdings stressed that in the future they can work with other centralized solutions like Amazon products, because there is a demand for the company's services in this segment.

At the same time, it became known that such giants as Microsoft Corporation, Salesforce software developer, Russian Norilsk Nickel, Polish Gloscad and consulting firm Milligan Partners joined the ranks of the Hyperledger consortium.