American Express to Use Blockchain for Loyalty Program

Program will allow merchants to reward customers for purchasing specific items at their stores
24 May 2018   592

The international payment giant American Express (AmEx), in partnership with the Hyperledger consortium and the online retailer Boxed, integrates distributed ledger technology into its customer loyalty program. This is reported by AP News.

According to AmEx representatives, Hyperledger technology allows merchants to create various reward programs. The latter, in particular, allow to reward American Express cardholders for purchasing goods in partner networks of stores.

Also, the project participants note that the program implemented in partnership with Boxed allows customers to earn five times as many loyalty points as usual. The new technological solution allows commercial firms to increase the involvement of their AmEx cardholder customers by offering products tailored for them, as well as regulating the reward structure.

AmEx partners have the right to independently choose products for which they would like to increase demand through a compensation program. The only exception is firearms, tobacco and alcohol products. American Express, in turn, reserves the right to independently choose the promoted brands.

According to representatives of American Express, a full version of the new blockchain system can be launched in the coming weeks.

Accenture to File New Blockchain Patent

Technology, developed by the team, seeks to improve blockchain's security and stability
08 August 2018   188

Accenture, which works in the field of consulting and professional services, filed a patent application describing the technology of "Hardware blockchain accleration", designed to accelerate and improve the security of transactions in the blockchain using patented equipment. This is reported by CCN.

According to Accenture, this technology is necessary in connection with the new security threats that have emerged due to the rapid development of communication and electronic technologies. The patent application states that this technology provides safe and efficient execution of complex transactions not only between software processes and hardware systems, but also between people.

Accenture says its invention improves the security and scalability of the blockchain due to the fact that the encryption and decryption of data is carried out not only in hardware but also programmatically, so that the technology is not limited to either way.

As a result, the implementation shown … has increased security and scalability as compared to, for example, software only based security systems. For example, all or parts of the implementations may be circuitry that includes an instruction processor, such as a Central Processing Unit (CPU), microcontroller, or a microprocessor; or as an Application Specific Integrated Circuit (ASIC), Programmable Logic Device (PLD), or Field Programmable Gate Array (FPGA); or as circuitry that includes discrete logic or other circuit components, including analog circuit components, digital circuit components or both; or any combination thereof.
 

Accenture Patent Application

Instructions for performing tasks can be stored on various media, including flash memory, magnetic and optical disks like hard disks, CD-ROMs, as well as EPROM, ROM and RAM.

Earlier, the company developed a blocking prototype, which allows administrators to edit, rewrite and even delete blocks from closed blockchains. Then one of the leaders of Accenture, Richard Lamb, said that the absolute immutability of the block could not suit financial institutions like banks.