Rising interest in Bitcoin Cash has made a big impact on cryptocurrency market and service providers alike. The rising exchange rates and more widespread support on exchange platforms contributes to the fact. And this can;t be ignored by companies involved in Bitcoin ATM business. They wouldn't want to be left on the side in such a quick-rising market. So Athena Bitcoin took a logical step and added support for Bitcoin Cash to their ATMs.
In the case of Athena Bitcoin, it's an interesting step because of many reasons. The don't plan to drop Bitcoin anytime soon, so it's just an expansion of bases, rather than a complete turnover. Also added support will be interesting to statistics, because Athena's widespread coverage in several US states will allow to see, whether or not BCH is more popular than BTC in some states.
Bitcoin Cash support will also allow for BCH to fiat conversion with two-way machines available in Athena's network. Added competition doesn't thrill Bitcoin Core community, but BCH enthusiasts are quite happy with this situation.
So far Athena Bitcoin is one of the first providers to give such opportunity to the masses, so it would be interesting to see if other ATM networks will follow the example. Decisions like that are always more than a little controversial so we'll have to wait and see if it pays off.