The search engine developer Baidu launched a stock photo bank on the blockcahin, which is designed to protect the rights to intellectual property in China. This is reported by CoinDesk.
A service called Totem was launched this Wednesday. It uses a blockchain to assign a timestamp to each original photo and store related data in a distributed network.
Baidu has significant achievements in the field of data analysis and artificial intelligence, which it intends to use when comparing images from the Internet with data stored in its blockchain.
To date, several photo banks have started using a new service, including Visual China Group - local partner of Getty Images.
Whether Baidu uses a public or private blockchain is unknown.
New project was launched few months after Baidu released CryptoKitties knock-off dubbed Laici Go and own blockchain-as-a-service platform in January.
This isn't the first time when blockchain technology is used to protect intellectual property of digital media assets.