Blockchain Can Give Power Back to Small Businesses

Learn how Opporty can help your business, using blockchain technology
21 November 2017   8589

What Is Opporty?

Opporty is a service marketplace on the Ethereum blockchain. It takes the best of blockchain technology (with all of its security, resilience, and impenetrability) and the on-demand business model, resolving the problem of trust between parties doing service business. Opporty takes B2B and B2C interactions to an entirely new level by creating many opportunities for cost-efficient lead generation and brand promotion.

Business and Blockchain
Business and Blockchain

Opporty caters to small and medium businesses that suffer stiff competition from established brands and corporations. Our team’s goal is to assist small businesses in becoming more competitive by means of technology. Specifically, Opporty solves two fundamental problems:

  1. The problem of promotion
  2. The problem of implementing standards to establish trust

Through strong smart contracts, decentralized escrow, and innovative knowledge-sharing and lead-generation systems, Opporty gives smaller businesses a supportive platform, helping them to survive in a competitive environment.

Opporty Ecosystem
Opporty

The Opporty team is eager to revolutionize the way small and medium companies do business, by creating a business-focused, decentralized, self-governed community which follows digital democracy principles. The Opporty community establishes specific standards and educates other members of the community. These functions are within the realm of possibility due to the Ethereum blockchain.

Why Do You Need Opporty?

Imagine that you have a small law office in Brooklyn. You may have enough clients to support your business, but you want to attract more customers. How are you going to do that?

Digital marketing can be the best solution, but it is complex and expensive. Moreover, you will never be able to compete with bigger law firms, simply because they have bigger marketing budgets.

Another problem is that your competitors may be much more efficient at what they do, simply because they have established standards. You may have tried to implement standards in your own firm, but failed because nobody followed them, and you did not have time to control and oversee every step taken by your employees.

In order to build a successful business, regardless of your field of interest, you will need great marketing and new ways of establishing and controlling the standards of your company’s day-to-day operations. This is exactly what Opporty offers.

Why do you need Opporty
How Opporty works

Opporty gives small businesses the ability to increase awareness, improve exposure, and build trust, all for free. Moreover, Opporty rewards users with OPP tokens for contributing their knowledge and expertise to the community. Opporty’s ecosystem of requests, offers, and responses helps companies appeal directly to targeted audiences, to increase conversions.

Opporty solves the problem of implementing standards through blockchain, with its smart contracts, oracles, and decentralized escrow. Experts who standardize rules and regulations are selected by individual communities, based on their knowledge and expertise in the corresponding industry. Experts participate in drawing up smart contracts and resolving issues by acting as escrow arbitrators.

Standards are built into Opporty’s marketplace by default. Smart contracts guarantee that all parties follow the same rules, while decentralized escrow makes sure that all arising issues are resolved in an efficient, unbiased manner.

Opporty Tokensale 

Opporty’s team will begin its Initial Coin Offering on November, 27. The platform will distribute 1 billion OPP tokens in total, with 250 million OPP tokens to be offered in Phase I. The OPP token is an ERC-20-standard, Ethereum-based cryptocurrency that costs 0,0002 ETH (1 ETH = 5000 OPP). An additional 50 million OPP tokens will be distributed as rewards within Opporty’s Bounty campaign.

Opporty ICO details

  • Start: 27 November 2017
  • Duration: 28 days
  • Token standard: ERC-20
  • Token symbol: OPP
  • Token price: 0.0002 ETH
  • Total amount of tokens: 1 000 000 000
  • Distributed in the Phase I: 25%
  • Locked in 1-year contract for Phase II: 40%
  • Company long term incentive alignment: 30%
  • Bounties and community rewards: 5%
  • Soft Cap: 1000 ETH
  • Hard Cap: 50 000 ETH

Tokensale bonus structure:

  • 1st 24 hours 20%
  • 2-4 days 15%
  • 5-9 days 12%
  • 10-14 days 10%
  • 15-19 days 8%
  • 20-24 days 5%
  • 25-28 days 0%

Funds Allocation

40% — goes back to the community in the form of commissions and other rewards
40% — goes directly into growth, as incentives to promoters, in the form of cashbacks
for clients, and for advertising
20% — goes to project development and Team rewards

Bounty campaign: 50 000 000 OPP (with 10 000 000 OPP offered in Phase I)

Bottom Line

Opporty is a service marketplace utilizing cutting-edge blockchain technology. Opporty enables new models of commercial and social engagement on secure, resilient, and impenetrable Ethereum blockchain. It streamlines small business activities through smart contracts and decentralized Escrow procedure, and resolves the problem of trust. By binding blockchain and on-demand, Opporty creates fair-field conditions for small companies, enabling them to compete against corporations.

To find out more, check out the resources below:

  • Website 
  • White Paper
  • Facebook
  • Twitter
  • YouTube
  • Telegram
  • Medium
  • Steemit
  • Reddit
  • BitcoinTalk

 

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Swiss Regulators Published ICO Guidelines

The Swiss Financial Market Supervisory Authority FINMA published today initial coin offering (ICO) guidelines  
16 February 2018   160

The guidelines set out how it intends to apply financial market legislation in handling inquiries from ICO organizers. According to it, regulators will oversee and regulate ICOs anti-money laundering laws.

FINMA clarifies how token issuers should proceed in the country. The regulator also stated that there is a sharp increase in the number of Switzerland-based ICOs. This led to questions about applicable regulations.

The press release noted that financial market law and regulation aren’t applicable to all ICOs. Each case must be decided on its individual merits.

The regulations will be based on economic function and purpose of the tokens issued by the ICO organizer. Due to the fact that there is no generally recognized terminology for the classification of tokens in the world,  FINMA categorizes tokens into three types:

  • Payment tokens are synonymous with cryptocurrencies and have no further functions or links to other development projects.

  • Utility tokens are tokens which are intended to provide digital access to an application or service.

  • Asset tokens represent assets such as participation in real physical underlyings, companies, or earnings streams.  

FINMA will handle ICO inquiries according to three different categories, based on the type of tokens they’ll be issuing.

  • Payment ICOs (payment tokens), that issue tokens that are transferable and function as means of payment.

  • Utility ICOs (utility tokens), that will not qualify as securities, as long as their purpose is to confer digital access rights to an application or service. If a utility token functions as an investment in economic terms, it will be treated as a security.

  • Asset ICOs (asset tokens), that issue tokens that will be seen as securities. This means they’ll be treated like equities or bonds. These will be subject to strict requirements.

Our balanced approach to handling ICO projects and inquiries allows legitimate innovators to navigate the regulatory landscape and so launch their projects in a way consistent with our laws protecting investors and the integrity of the financial system.

Mark Branson

FINMA CEO