Blockchain-driven ad auction AdEx launched beta release

AdEx launched beta release of their smart contract based ad exchange to simplify ad placement for both advertisers and ad slots owners
28 February 2018   4650

Ads placement has long been a huge revenue market for website holders and companies. And now AdEx, a blockchain-based advertising platform, has made selling ad spots a lot easier. While still in beta, the project can already boast intuitive UI for publishers to list their available ad slots and for advertisers to bid on those slots in orderly fashion and to submit their ads.

The platform is an advertising marketplace based on Etherium blockchain and it has already been tested in real-world situation. AdEx has partnered with Ink, a global travel media provider, to sell a million ad spaces on plane boarding passes in the first in the world blockchain-powered auction.

While many developers try to cram the most possible amount of functionality in their projects, AdEx team prefers simple and uncluttered accessible interface over various bells and whistles. The invisible to customer technological side, however, is quite interesting because of the “second generation” smart contracts, which allows bids to be stored off-chain until they are accepted. It allows for a better throughput because the chain has to process only the finished contracts and for a potential great scalability. Also, compatibility with second-layer scaling solutions like Plasma is a nice feature for future expansion, while the security is reinforced by their smart contract architecture.

Wallet support is limited right now, with only Metamask being present, but the devs promise Ledger and Trezor support in coming updates. However, just the option for logging in with third-party wallets is a great security measure, available both for publishers and advertisers alike.

Change.org to Mine for Charity

According to the calculations, if 10k computers will run the minning screensaver for 12 hours a day, the charity fund will receive $10k monthly
18 July 2018   104

Social platform for petitions Change.org announced the launch of a screensaver that mines Monero on users' computers. All tokens will be transferred to the charity fund of Change.org. This is reported by Coindesk.

This initiative was launched in partnership with the marketing agency Tracelocke Brazil.

Representatives of Change.org report that the screensaver will consume resources only when users do not use the computer. According to their calculations, if 10 thousand computers will run the screensaver for 12 hours a day, the charity fund will be transferred $ 10 thousand monthly.

At the moment the program is available only for Windows users and the platform did not report on the release plans for the version for macOS.

Note that at the end of April, a similar action was launched by the Australian unit of the United Nations International Children's Emergency Fund; (UNICEF). The website "Page of Hope" mines Monero cryptocurrency.