Ads placement has long been a huge revenue market for website holders and companies. And now AdEx, a blockchain-based advertising platform, has made selling ad spots a lot easier. While still in beta, the project can already boast intuitive UI for publishers to list their available ad slots and for advertisers to bid on those slots in orderly fashion and to submit their ads.
The platform is an advertising marketplace based on Etherium blockchain and it has already been tested in real-world situation. AdEx has partnered with Ink, a global travel media provider, to sell a million ad spaces on plane boarding passes in the first in the world blockchain-powered auction.
While many developers try to cram the most possible amount of functionality in their projects, AdEx team prefers simple and uncluttered accessible interface over various bells and whistles. The invisible to customer technological side, however, is quite interesting because of the “second generation” smart contracts, which allows bids to be stored off-chain until they are accepted. It allows for a better throughput because the chain has to process only the finished contracts and for a potential great scalability. Also, compatibility with second-layer scaling solutions like Plasma is a nice feature for future expansion, while the security is reinforced by their smart contract architecture.
Wallet support is limited right now, with only Metamask being present, but the devs promise Ledger and Trezor support in coming updates. However, just the option for logging in with third-party wallets is a great security measure, available both for publishers and advertisers alike.