Blockchain-driven ad auction AdEx launched beta release

AdEx launched beta release of their smart contract based ad exchange to simplify ad placement for both advertisers and ad slots owners
28 February 2018   4313

Ads placement has long been a huge revenue market for website holders and companies. And now AdEx, a blockchain-based advertising platform, has made selling ad spots a lot easier. While still in beta, the project can already boast intuitive UI for publishers to list their available ad slots and for advertisers to bid on those slots in orderly fashion and to submit their ads.

The platform is an advertising marketplace based on Etherium blockchain and it has already been tested in real-world situation. AdEx has partnered with Ink, a global travel media provider, to sell a million ad spaces on plane boarding passes in the first in the world blockchain-powered auction.

While many developers try to cram the most possible amount of functionality in their projects, AdEx team prefers simple and uncluttered accessible interface over various bells and whistles. The invisible to customer technological side, however, is quite interesting because of the “second generation” smart contracts, which allows bids to be stored off-chain until they are accepted. It allows for a better throughput because the chain has to process only the finished contracts and for a potential great scalability. Also, compatibility with second-layer scaling solutions like Plasma is a nice feature for future expansion, while the security is reinforced by their smart contract architecture.

Wallet support is limited right now, with only Metamask being present, but the devs promise Ledger and Trezor support in coming updates. However, just the option for logging in with third-party wallets is a great security measure, available both for publishers and advertisers alike.

Monetha is about to release first version of its wallet app

Monetha's MVP to be released on March 21 exclusively for MTH holders in order to make a significant step towards fully working decentralized trust and reputation system
23 March 2018   72

Starting from March 31 all of MTH token holders will gain exclusive access to Monetha wallet app - the MVP of the project. The release is considered to be Beta release, and approximately 10,500 of the users of the platform will become the first to test out the product. The app will be available on both iOS and Android.

The wallet itself is based on smart contracts and features

  • making/solving claims;
  • rating merchants;
  • writing reviews;
  • review of purchase history;
  • see clients' and merchants' trust ratings

The integration with Monetha through the app will allow merchants to accept Ethereum based tokens as a payment and then easily convert cryptocurrency into fiat currency. Monetha's mission is 'to develop and deploy the best transaction system that would be based on enforceable contracts without third party between consumer and merchants and a strong decentralised reputation management system'. Its solution is going to be universal, transparent, self-executing and transferable.

To the moment of the publication, Monetha's market parameters are as follows:

Average price: $0.102597

Market cap: $22,274,083

Volume (24): $435,208