Blockchain-driven ad auction AdEx launched beta release

AdEx launched beta release of their smart contract based ad exchange to simplify ad placement for both advertisers and ad slots owners
28 February 2018   4940

Ads placement has long been a huge revenue market for website holders and companies. And now AdEx, a blockchain-based advertising platform, has made selling ad spots a lot easier. While still in beta, the project can already boast intuitive UI for publishers to list their available ad slots and for advertisers to bid on those slots in orderly fashion and to submit their ads.

The platform is an advertising marketplace based on Etherium blockchain and it has already been tested in real-world situation. AdEx has partnered with Ink, a global travel media provider, to sell a million ad spaces on plane boarding passes in the first in the world blockchain-powered auction.

While many developers try to cram the most possible amount of functionality in their projects, AdEx team prefers simple and uncluttered accessible interface over various bells and whistles. The invisible to customer technological side, however, is quite interesting because of the “second generation” smart contracts, which allows bids to be stored off-chain until they are accepted. It allows for a better throughput because the chain has to process only the finished contracts and for a potential great scalability. Also, compatibility with second-layer scaling solutions like Plasma is a nice feature for future expansion, while the security is reinforced by their smart contract architecture.

Wallet support is limited right now, with only Metamask being present, but the devs promise Ledger and Trezor support in coming updates. However, just the option for logging in with third-party wallets is a great security measure, available both for publishers and advertisers alike.

Binance to Join Forces With IdentityMind

IdentityMind provides exchanges with ability to comply with KYC\AML worldwide
26 March 2019   79

Binance announced an agreement with IdentityMind, which will help it ensure compliance with regulatory requirements and improve data security.

IdentityMind provides cryptocurrency exchanges with access to the platform, thanks to which they can monitor compliance with customer identification and anti-money laundering requirements in real time. This includes connecting new customers, managing their profiles and monitoring transactions.

The partnership between Binance and IdentityMind further strengthens our compliance capabilities and our commitment to re-invest in the blockchain ecosystem and grow it. We continue to evolve and enhance security systems while adhering to regulatory mandates in the countries we operate in. The goal is to foster greater trust among financial institutions worldwide.

Samuel Lim

Chief Compliance Officer, Binance

Last year, Bloomberg wrote about the Binance user identification system as the least strict in the entire industry, and linked the “level of anonymity” provided by the exchange with the risks of money laundering and market manipulation.

In October, Binance entered into an agreement with a supplier of transaction analysis software on the blockchains Chainalysis, and in November with Refinitiv, which developed an automated solution for client verification.

Whether the ordinary users of the platform will feel the impact of the integration of IdentityMind tools on themselves, the exchange does not specify.