Blockchain is the future of grocery market

Learn how INS Ecosystem brings the future to grocery market using blockchain technology
27 November 2017   1022

What is INS Ecosystem?

INS is the first global decentralized ecosystem which is created to directly connect grocery manufacturers and consumers. INS proposes effective measures to build a new fair grocery market and plans to develop and publish well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform. INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. 

How INS Ecosystem works?

  • Directly connects grocery manufacturers and consumers
  • Overcomes retailer domination
  • Offers a variety of smart contracts to facilitate operations
  • Uses the INS token as means of consumer loyalty program rewards

Principles of work of INS ecosystemPrinciples of INS Ecosystem work

Main benefits for customers:

  • High-quality groceries cheaper than in stores
  • Groceries bought online easily and conveniently
  • Unlimited access to suppliers of choice

Main benefits for manufacturers:

  • Full control of product pricing and listing
  • Marketing and promotion directly to consumers
  • Fast and detailed customer feedback

INS Tokensale Information

  • Start: 04 December 2017, Monday, 11:00 AM (GMT)
  • Hard cap: 60,000 ETH
  • Soft cap: 20,000 ETH
  • Token: INS
  • Total token supply: 50,000,000 INS
  • Token exchange rate: 1 ETH = 300 INS
  • Project protocol: ERC20
  • Payment methods: Bitcoin, Ethereum, Litecoin, Dash, Bank Transfer
  • INS Token Contract Address0x5b2e4a700dfbc560061e957edec8f6eeeb74a320

INS Ecosystem token allocationINS Ecosystem token allocation

INS Product

INS plans to develop and publish well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform. The customers will be able to:

  • Buy items listed on the platform
  • Participate in loyalty and referral programs
  • Provide feedback to manufacturers
  • Earn and spend INS tokens

The founders of INS have more than 4 years of experience in the online grocery sector. In 2013, Dmitry Zhulin and Peter Fedchenkov founded Instamart, a same-day grocery delivery service which is popular across Russia.

INS Advisors

  • Eyal Hertzog - Bancor’s co-founder, Chief Architect and Head of Product Development, founder of MetaCafe and Contact Networks
  • Michael Terpin - founder and CEO of Transform Group, co-Founder and Chairman of BitAngels, founder and Conference Director at CoinAgenda, special advisor to the Alphabit Fund
  • Moe Levin - CEO of Keynote, Executive Committee Member at the Global Blockchain Council, founder at the North American Bitcoin Conference
  • David Wachsman - founder of Wachsman PR
  • Dr. Rawi Abdelal - professor of International Management at Harvard Business School and the Director of Harvard's Davis Center
  • Sebastian Stupurac - co-Founder of Wings
  • Ilya Perekopsky - co-Founder of Blackmoon Financial Group
  • Jan Jelle Van der Meer - partner at PA Consulting Group
  • Carl Whitley - ex commercial attorney for General Mills and lawyer for IBM and JPMorgan Chase Bank

INS Roadmap

INS project RoadmapINS Roadmap

INS Partners

  • Bancor - a decenralized liquidity network that allows to hold and convert any ERC20 token 
  • Wings Foundation - price discovery using social referral marketing and swarm AI
  • Wachsman PR - the world's largest blockchain-focused PR agency
  • Transform Group - comprehensive market knowledge and key influencer relationships
  • Keynote - the leading global technology and blockchain conference organiser
  • KickICO - fundraising platform powered by blockchain
  • ICObox - box solution for conducting ICOs
  • Cryptonomos - blockchain platform for crowdsale
  • ABDK - secure smart contracts and blockchain solutions
  • NSP - global legal provider
  • Vinci - PR for tech companies

INS Coverage in Media

  • The Telegraph
  • The Sun
  • This is Money


  • Whitepaper
  • Presentation
  • One-pager
  • Privacy Policy
  • Terms of Use
  • Token Sale Agreement
  • Github

More Information

  • Website
  • Telegram
  • Twitter
  • Facebook
  • Reddit
  • Bitcointalk
  • Medium
  • Youtube

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CFTC to Issue ICO Investor Advisory

Before buying coins, you need to thoroughly study their nature and understand what factors can affect their price, CFTC advises 
17 July 2018   120

The US Commodity Futures Trading Commission (CFTC) published a document with recommendations for potential investors in ICO projects and token buyers. This is reported by Coindesk.

The agency's document says that before buying coins, you need to thoroughly study their nature and understand what factors can affect their price.

Also, a potential buyer should remember that, depending on the structuring, some tokens can be derivatives, commodities or securities.

Buying digital coins or tokens only because you expect to sell them at a higher price later is the definition of speculation and carries considerable risk, regardless of how good a white paper, application or business plan sounds. Unfortunately, fraud is another significant risk to consider. Your best protection is to thoroughly research digital coins or tokens and exercise caution. 

CFTC ICO Advisory

The guide also states that before investing in the ICO, it is necessary to find information about the organizers of the project, and also to find out whether they themselves participate in their  ICO.

Representatives of the agency also refer to the study, according to which more than 50% of ICO start-ups ceased to exist during the first four months after the end of the token.