Users of the new Brave browser desktop version will finally be able to participate in the Brave Ads program.
Users who decide to take part in the program will be able to receive up to 70% of the profits generated by the advertisements shown to them, TechCrunch reports with reference to the company's statement. Awards will be paid in the form of own tokens of the Basic Attention Tokens project (BAT), which users, in turn, will be able to share with the creators of the content they like on the network.
By default, donations to BAT will be transferred to owners of sites that a user visits most often, however, developers plan to realize the possibility of exchanging tokens for awards, such as vouchers for restaurant visits or hotel accommodations. Also, earned advertising tokens can be exchanged for other cryptocurrencies and Fiat through exchanges. If desired, users can continue to use Brave without receiving a BAT.
A lot of users don’t want to cash out [when they receive BAT]. It’s not a huge amount of value for most people, so they may prefer to just use it to give back. And that’s the real idea: A browser with the user steering it is replacing the ad tech complex.
BAT can only be used to reward publishers. Soon with their help, users will be able to buy additional content and, possibly, some products. The ability to withdraw tokens will be realized after the introduction of the user identification system.