The Bakkt platform was launched primarily with a focus on institutional investors, but the consumer aspect is becoming an increasingly important component of mass adoption of cryptocurrencies, says Adam White, COO. According to him, when creating its products, Bakkt seeks to avoid contact with market speculation.
In an interview with EJ Insight, which was also attended by Jennifer Ilkiv, vice president of Intercontinental Exchange Asia Pacific, Adam White emphasized that today's Bakkt offer helps users better navigate Bitcoin's market price and also insures them against possible risks.
However, he also believes that market sentiment is not the main guarantee of the long-term adoption of bitcoin.
People actually have to use digital assets like Bitcoins to solve real problems; that’s what we call: the adoption and utility.
Chief operating officer, Bakkt
He also said that Bakkt has a separate unit that works to create new products and services designed to scale the adoption of cryptocurrencies, but refused to disclose further details, including potential partnerships.
Separately, Adam White dwelled on such a question as a growing interest in the stablecoins sector. Stating that he is fairly neutral about their functionality, Bakkt's operations director admitted that he is watching with great interest the events that occur around such assets.
At the moment, White said, Bakkt does not have any one stableloin, which the company would prefer as a custodial solution, but he did not rule out that in the future the platform may consider such a possibility.