Microsoft put Clarity, a web analytics tool, into beta. It is used by the developers of the search engine Bing, so the functionality should be similar to Yandex.Metrica and Google Analytics. Unlike these systems, the Clarity library is distributed freely and hosted on GitHub.
According to the creators, the tool will allow you to understand the causes of user behavior better. Clarity collects telemetry from the site and helps to see how users interact with it, what bugs and difficulties they face, why they leave. This will allow you to understand where to tweak the code and what generally needs to be changed to improve the user experience.
The developers gave an example of how Clarity was used to analyze strange activity on the Bing homepage. It turned out that the cause was malicious code that modified the page, interfered with the normal interaction with the site and extended the download. Clarity helped develop protection against changing search engine pages, which ultimately improved its business performance.
Clarity records user sessions for further viewing and analysis. Sessions can be filtered by date, duration, browser, OS, device type and activity.
Due to the fact that the tool is still in beta testing, to use it, you need to send a request with information about the connected site. From requests waiting list is being formed. Developers will notify applicants about the use of Clarity.