Slovenia-based decentralized video platform VIewly on February 2 announced it’s launching an ICO. The sale is set between February 20 and March 22. The idea is to replace ad-based revenue model with a peer-to-peer network and smart contract transactions on the blockchain.
Ad-based video platforms are fundamentally flawed for both creators and their audiences. Only creators with large audiences can make a living off their efforts, and even then, they must give up nearly half their ad revenue.
The content monetization happens as fans (sponsors) pay the creators via micro-payments, sponsorships, memberships, premium content, etc. With the implementation of a blockchain platform, sponsors and creators will be able to agree to smart contracts and then transact instant trustless payments.
We are opening up opportunities for creators who have small, loyal audiences that don’t work within the current ad-based model. Viewly allows them to build a profitable channel without having to build an entire business.
The sale will offer 30% of /VIEW tokens with a hard cap of $12 mln. The users with access to extra storage and bandwidth will be able to run Viewly nodes that host and stream videos and thus earn /VIEW tokens. Viewly’s presale promises bonuses for big strategic contributors, and for users, who whitelist Viewly before February 20.