A public university in Sydney tied up with the University of New South Wales and the startup LoyaltyX to let students participate in Unify Rewards program where they can earn ETHs making transactions through specially developed mobile application at stores located in the area of Sydney University. Students receive $5 worth of Ethereum for every ten transactions they make. The duration of the program is from October 6 to November 20 of 2017 and involves 500 participants.
By launching such project LoyaltyX and UNSW want to collect data about the peculiarities of behaviour of students when they get Ethereums in comparison with traditional points.
We are confident that they will find it much more attractive, but the study will give us a more definitive answer.
Managing director, LoyaltyX
It’s not the first time when world famous universities use cryptocurrency to interact with students. Massachusetts Institute of Technology operated with cryptocurrency several times, distributing $500,000 in Bitcoins to undergraduate students and announcing launch of Litecoin project which was never actually implemented.