June 26, the world's largest social network Facebook announced the revision of the total ban on cryptocurrency advertising. So, previously approved advertisers will be able to post content about cryptocurrencies and related topics, except ICO.
In the last few months, we’ve looked at the best way to refine this policy — to allow some ads while also working to ensure that they’re safe. So starting June 26, we’ll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers. But we’ll continue to prohibit ads that promote binary options and initial coin offerings.
Product Management Director, Facebook
In order to obtain permission to publish advertising about products and services in the field of cryptocurrency, advertisers must provide Facebook with data on licenses, listing on exchanges and any important public information about their business.
Facebook will make decisions based on the data received from advertisers, however, as already warned, not everyone will be allowed.
The company promised to listen to the community's opinion, learn technology and review the rules if necessary.