According to analyst of the financial conglomerate Barclays Ross Sandler, the stablecoin of Facebook can bring it billions of dollars in additional revenue. This is reported by CNBC.
In a note for investors, Sandler expressed the opinion that own coin could bring the largest social network from 3 to 19 billion US dollars of additional income by 2021.
The analyst stressed that his forecast completely depends on whether “Facebook Coin will prove its effectiveness in activating the micropayment strategy for distributing digital content.” In his opinion, the main task of Facebook is “to demonstrate the competitive advantages to users against the background of the current payment opportunities”. In addition, social networks need to restore user confidence "after the problems of 2018".
Based on our checks, the first version of Facebook Coin may be a single purpose coin for micro-payments and domestic p2p money transfer (in-country), very similar to the original credits from 2010 and Venmo today.
In 2017, Facebook's total revenue amounted to $ 40.6 billion. Of these, $ 39.9 billion is revenue from advertising.