The $2.3 trillion investor Fidelity announces a partnership between its Fidelity Labs, the firm's innovation centre, and Coinbase, the cryptocurrency exchange which serves nearly 9 million customers.
Thus, according to the Fidelity Labs team, a test launched now provides Fidelity customers with the ability to see their digital asset balances (Bitcoin, Ethereum, Litecoin) as part of their portfolio of investment accounts, directly on the Fidelity website.
The team assumes that it would be helpful to view your digital asset holdings as part of your overall financial picture.
Our research in digital assets is evolving, from simple employee-only tests (such as the day I bought lunch using bitcoin in our employee cafeteria) to a broad customer pilot like the one we launched today.
managing director at Fidelity Labs
The company, however, claims that they are not entirely sure how many of its users will benefit from the service, but that's the whole point of the trial.