Fujitsu to Release Reward Points Tokenization System

The Fujitsu blockchain system tokenizes digital points and coupons, processing it and storing data on customer transactions in a decentralized database
06 June 2018   700

Japanese IT giant Fujitsu launched a blockchain system which gives retailers the ability to tokenize traditional promotional tools, such as coupons and reward points. This is reported by Coindesk.

The system launched in Japan can be used by shops in malls and tourist areas for promotional activities related to coupons and points. For example, when consumers receive points and coupons in one shop and can then spend them at another store.

The Fujitsu blockchain system tokenizes digital points and coupons, processing it and storing data on customer transactions in a decentralized database. According to the company, this reduces the load on traditional data centers and allows to analyze data better.

The ultimate goal of the project, according to Fujitsu, is the revitalization of regional economies - in other words, this project can be expanded to regional communities where tokenized points can circulate in facilities related to shops, restaurants, schools, transportation and tourism.

Before releasing the final version of the product, Fujitsu tested the system with various organizations, including railway and telecommunications companies, as well as convenience stores. In particular, in March the company tested its new technology in one of the branches of the Taiwanese trading network FamilyMart - the project used a distributed ledger platform for the transfer and storage of digital "stamps".

EOS to Buy $30M Worth Domain For Its Social Network

Earlier, CEO reported that his company will spent about $150M to develop Voice, and looks like "voice.com" purchase for $30M is one of the first steps
19 June 2019   109

The Block.One company, known for developing the EOS blockchain protocol, acquired a domain for its new social network Voice for $ 30 million. This is evidenced by documents published on the website of the US Securities and Exchange Commission (SEC).

Documents were provided by MicroStrategy, an analytical and mobile software provider. It follows the “voice.com” domain, registered in the GoDaddy domain name registry, was transferred to the EOS developer on May 30, 2019. After 2 days, Block.One officially announced preparations for the launch of a social network.

Block.one has made a smart strategic decision in choosing Voice.com to be the internet domain name for its new social media platform. The word ‘voice’ is simple and universally understood. It’s also ubiquitous — as a search term, it returns billions of results on the internet. An ultra-premium domain name like Voice.com can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation.
 

Marge Breya 

Senior Executive Vice President and Chief Marketing Officer, MicroStrategy Incorporated. 

The commercial model of MicroStrategy is based, among other things, on the accumulation and sale of such expensive domain names.

According to Block.One, the identification of users and the use of the EOS blockchain in the social network will help to avoid the massive influx of bots, which often affect other members of this niche. Earlier, CEO Block.One Brendan Blamer reported that his company spent about $ 150 million to develop Voice.