Genesis Mining right now is a controversial company. On one hand, you should consider the hurdles they faced with their users, but those were just a representation of cryptocurrencies volatile nature. On the other hand, the stable and reliable cloud mining providers are scarce, to be frank. So, the addition of new payment options weren't that far off either way, and now we have it – the ability to pay for the contract with BCH is now open. Is it a test, or a permanent option – it remains to be seen, but just the fact itself is very promising.
Bitcoin Cash network, it seems, is a more reliable and faster way for the big mining outsource company to receive payments from the clients, than the original Bitcoin with its high transaction fees and slow confirmation.
The only problem is that Genesis Mining right now is out of hashpower to sell to the customers. But fear not, they should be launching new hardware soon, if the rumors are to be believed, so the cryptocurrency hype wouldn't leave them behind.