Google to Allow US & Japanese Crypto Exchange Ads

Google also said the advertisers will need to be certified with Google for every country
26 September 2018   720

Google Corp. has announced an update of the advertising rules for financial products and services. As a result, advertising of crypto exchange services in the US and Japan will be allowed. This is reported on the company's website.

However, only certified crypto-currency companies will receive this option.

Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October.


Ban on advertising ICO and crypto Google reported in March this year.

Before this, a similar ban was introduced by the social network Facebook. However, half a year later the company allowed limited crypto advertising for the previously approved advertisers. For example, Coinbase was included in the list of approved advertisers.

Australian Company to Issues Crypto Backed Loans

In case of default, financial company named Helio may sell cryptocurrency to cover losses
10 December 2018   89

Helio from Melbourne began issuing loans secured by cryptocurrencies, reports.

The service allows Helio clients to borrow from 1000 Australian dollars ($ 720) on the security of cryptocurrency assets. At the moment, the company accepts Bitcoin, Ether, Litecoin and Ripple.

Helio client crypto assets are stored in a secure wallet, company representatives say. In case of default, the company may sell cryptocurrency to cover losses.

Helio has a credit license (ACL) issued by the Australian Securities and Investments Commission (ASIC). As stated by the company's founder, John O’Shy, Helio was the first licensed organization in Australia to launch this service. According to him, the country has a developed cryptocurrency market, however, suppliers who want to provide loans secured by digital assets are not enough.

In June, the Japanese corporation Abic Corporation began to issue loans secured with Bitcoin