In an effort to protect its users from various kinds of fraudulent schemes promoted under the guise of crypto currency products and services, Google will prohibit any advertising materials on the topic of crypto-currency, including ICO, wallets and trade recommendations on its AdWords platform from June this year.
This was reported by Scott Spencer, director of Google's advertising quality, in a conversation with CNBC.
We don't have a crystal ball to know where the future is going to go with cryptocurrencies, but we've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution.
Director of Google's advertising quality
The change will affect the entire line of Google advertising products, advertising of crypto and ICO will no longer be displayed either on the company's own sites, or on third-party sites that cooperate with Google.
Google also reported that it took down more than 3.2 billion ads in 2017 that violated its policies, which is nearly double the 1.7 billion it removed the year before.