Google to Ban Crypto Ads Since June

Director of Google's advertising quality said that Google need "to approach with extreme caution" in the cryptocurrency area
14 March 2018   502

In an effort to protect its users from various kinds of fraudulent schemes promoted under the guise of crypto currency products and services, Google will prohibit any advertising materials on the topic of crypto-currency, including ICO, wallets and trade recommendations on its AdWords platform from June this year.

This was reported by Scott Spencer, director of Google's advertising quality, in a conversation with CNBC.

We don't have a crystal ball to know where the future is going to go with cryptocurrencies, but we've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution.

Scott Spencer

Director of Google's advertising quality

The change will affect the entire line of Google advertising products, advertising of crypto and ICO will no longer be displayed either on the company's own sites, or on third-party sites that cooperate with Google.

Google also reported that it took down more than 3.2 billion ads in 2017 that violated its policies, which is nearly double the 1.7 billion it removed the year before.

ICOs to Lose Popularity, Diar Research Say

Diar assumes that in the future unregulated ICOs won't attract significant attention
11 December 2018   12

Although since the beginning of this year, ICO-startups have managed to raise over $ 12.2 billion, the November figure was only $ 65 million, according to data from a new study of the Diar portal.

According to analysts, the once popular method of financing, which allowed startups to attract tens and hundreds of millions of dollars in the absence of any product, exhausted itself against the background of fears about regulators' actions and the general dynamics of the cryptocurrency market, which did not leave retail investors with anything except for an unpleasant aftertaste.

This version is also supported by the data from the TokenData portal, which Diar leads in his research. Even with respect to the October levels, which constituted only a small fraction of what could be collected a few months ago, the November figures were 3 times lower.

Diar assumes that in the future unregulated ICOs as we have known them over the past years will no longer attract significant attention and will give way to regulated platforms of tokenized securities.