Google shuns ICO-related ads on their AdWords platform

Reports have surfaced about Google not approving or outright suspending cryptocurrency-related ads on AdWords
12 March 2018   765

In the wake of Facebook banning ICO advertisements on its platform many companies in the field of Initial Coin offering faced decreased views. It made a significant impact on the sales in the first weeks, but slowly things got back on track. And now the report from users are suggesting the same practice has been adopted by Google on their AdWords platform.

The report from people in the industry say that they are getting a lot less clicks (99% reduction, as said) and views from their cryptocurrency and blockchain-related ads on Google and at the same time this happened, Google started sending suspensions and limited approval for the ICO campaigns.

Apparently all this is connected to Canadian Binary Option Task Force. Jason Roy, the senior investigator at the Manitoba Securities Commission and Chairman of BOTF, openly stated, that they approve Facebook's ban on ICO-related ads and dropped the hints, that they have contacted Google with request to adopt the similar policy.

While true, that there has been a rise in cryptocurrency-related startups, it's a rather effective scheme of shielding customers from numerous fraudulent ICO. People are so hyped, Roy says, that they are throwing money at anyone who promises them insane profits, but in fact lots of ICO don't have anything behind them on technical side of things. So, Canada's Binary Option Task Force and FBI have pressed Facebook into removing such advertisements altogether, so no unsuspecting users would fall victim to the scammers. And now, authorities hope for the similar policy to be enacted and wait for Google to officially respond to their demands.

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Fidelity Investments to Launch BTC & ETH Platform

New platform is designed for institutional investors
16 October 2018   137

One of the world's largest asset managers, Fidelity Investments, announced the launch of a unit focused on providing institutional investors with Bitcoin and Ethereum services. The Forbes reports.

The new division received the name Fidelity Digital Assets and, possessing a staff of 100 employees, will provide a platform for trading cryptocurrencies and consulting services 24/7.

The platform already has first customers, but its launch for a wider range of investors is scheduled for the beginning of 2019.

This is a recognition that there is institutional demand for these assets as a class. Family offices, hedge funds, other sophisticated investors are starting to think seriously about this space.
 

Tom Jessop

Founding head, Fidelity Digital Assets

In particular, Fidelity Digital Assets will offer a transaction service that, using internal cross-connect and order routers, will trade through third-party liquidity providers.

One of the most popular offers by the company can also be a service for storing Bitcoin and other cryptocurrencies. It is physical storage, distributed in different geographical locations and offering the so-called "cold" storage of digital assets. This way of storing cryptocurrencies without access to the Internet and with a multi-level control system is considered to be one of the safest and most resistant to hacking today.

As the CEO of Fidelity Investments, Abigail Johnson, said, the goal of the new platform is to make digital assets like Bitcoin more accessible to investors.

Fidelity Investments is considered the fifth largest asset manager in the world, offering investment and custody services to 13,000 consulting firms and brokers. In total, the company manages assets worth $ 7.2 trillion.