Hong Kong Plans TV Ad Campaign Against Crypto Investments

Hong Kong plans to launch a public ad campaign to raise awareness of the potential risks of investing in ICOs and buying cryptocurrency
29 January 2018   635

The Financial Services and the Treasury Bureau (FSTB) and the Investor Education Centre (IEC), which is a subsidiary of the Securities and Futures Commission (SFC) announced on January 29 the launch of a public education campaign to raise awareness of the potential risks of investing in ICOs and buying cryptocurrency.

The increase in media coverage and hype around ICOs and 'cryptocurrencies', such as bitcoin, has aroused public interest. Through this series of public education initiatives, the Government aims to provide the public with a correct and comprehensive understanding of ICOs and 'cryptocurrencies', so that they can thoroughly assess the risks before making transactions or investment decisions.

 

Joseph Chan

The Under Secretary for Financial Services and the Treasury

Commencing this week, a series of advertisements will be placed in MTR stations, print and digital media. In March, there will be television and radio advertisements, as well as an educational video that will be shared on popular social media platforms, officials said.

In addition, the Chin Family website, the financial education platform of the IEC, has developed a range of educational articles and infographics to help the public understand the features and risks of ICOs and cryptocurrencies.

Japanese 'Money Forward' to Launch Crypto Exchange

Money Forward Financial is going to launch a media crypto platform this summer, and afterwards - a digital assets exchange
24 May 2018   63

The operator of the popular application for personal finance management Money Forward Inc intends to launch a cryptocurrency exchange this year, BC Focus reports.

Japanese fintech-company has been working in this direction since December last year. To implement the plans, the company has already registered a subsidiary division called Money Forward Financial.

Money Forward Financial is going to launch a media cryptocurrency platform, and afterwards - a digital assets exchange. In the future, the company plans to create a number of more advanced solutions for working with crypto-currencies, including automated payment systems and various analytical tools.

Currently, the customer base of the company has about 5 million users. The cloud application of Money Forward Inc for tax accounting and financial management is used by 500,000 Japanese companies and 2,400 accounting firms.

Big Japanese financial institutions are making steps to cryptocurrency business. Mitsubishi UFJ Financial Group (MUFG), world's 5th biggest bank has announced plans to introduce own cryptocurrency by 2019.