Grass Roots, a farm cooperative, now uses tracking app, based on the Ethereum blockchain. This is reported by the ETHNews.
The application is developed by the British technology company Provenance. It gives buyers the opportunity to trace the products route by scanning the QR code. It shows whole products way - from the farm to the supermarket.
In an age where skepticism may very well be at its peak, Grass Roots is working to improve access to information so that customers feel empowered by their choices, not encumbered by them. We hope that by verifying our foods on the blockchain, we establish trust that allows our customers to eat with confidence.
General Manager, Grass Roots
According to the Jessi Baker, CEO of Provenance, his team is aiming to enable proving the great things about products in a trusted way.