IBM to Use Blockchain in Advertising Industry

IBM iX together with Mediaocean created a blockchain consortium, which intends to use the DLT to increase the transparency of the advertising industry
20 June 2018   470

Mediaocean and the division of the "blue giant" IBM iX have created a blockchain consortium, specializing in the advertising industry.

The new organization intends to use the technology of the distributed ledger to increase the transparency of the advertising industry. In the opinion of its participants, the use of a detachment, in particular, will help improve control over spending of funds allocated for advertising campaigns. The consortium also includes such well-known companies as Kellogg's, Kimberly-Clark, Pfizer and Unilever.

In recent years, ... the industry has been plagued with unsustainable economics and transparency issues that hinder progress – particularly around intermediary fees and non-working media. By partnering with IBM, we're able to launch the first advertising blockchain solution that will improve spend transparency – at scale.

Bill Wise

CEO, Mediaocean

According to representatives of IBM iX, the blockchain is able to provide a "a single source of truth to any given media buy, eliminating the doubt and uncertainty that is common today".

A test version of the new blockchain solution for the advertising industry will be presented in July this year.

Waves Keeper to be Available at Chrome Web Store

Extension allows to confirm transactions online without providing confidential information to third-party resources
19 November 2018   43

The developers of the Waves blockchain platform have released the previously announced browser extension Waves Keeper to securely sign of transactions.

Team said that the extension allows to confirm transactions online without providing confidential information to third-party resources and the need to enter a private key. Also, several accounts can be used in Waves Keeper.

The major benefit is that private keys are stored securely within the extension, allowing the user to confirm transactions and engage with Waves-enabled web services and dApps without entering their private keys or passwords. This mitigates the threat from malicious websites, while making using Waves online frictionless.

Waves Team

The extension is already available in the Chrome Web Store. Over time, the developers have promised to release versions of Waves Keeper for Firefox and other popular browsers.