Representatives of the ICON blockchain project signed a memorandum of understanding with the South Korean telecommunications giant SKPlanet. The goal of the cooperation was the opening of new market opportunities and the introduction of distributed ledger technology into the telecom industry.
It is noteworthy that about 50% of South Korea's population use SK Planet services. In many ways, the decision to cooperate with ICON was made in connection with the desire to transfer the business to work with cryptocurrencies.
Leading South Korean mobile services, such as OK Cashbag and Syrup (operated by SK Planet), use the blockchain technology.
As part of the cooperation, the parties plan to transform the existing structure of digital marketing, as well as develop a medium-term and long-term plan to improve the quality of customer service in online and offline zones.