NEM's native token XEM got an interesting use case. Tokyo-based Belgian beer and traditional food store St. Arnould accepts XEM is a legitimate payment. The owner of the store runs the business for 8 years already, and the last 2 of them - dealing with the cryptocurrency. It all started with an occasional customer who offered to pay with XEM. The owner, Mr. Yousuke Sato got curious and allowed the transaction.
I became interested in virtual currencies about five years ago and began tweeting about them. I thought it would be interesting to accept payment in a virtual currency, so I said yes.
Since then, the restaurant has gained an enormous popularity among virtual currency adepts and was largely accepted as the first such restaurant in the world. Even though recent hack of CoinCheck has severely damaged the reputation of NEM, it didn't affect the popularity of the restaurant in the slightest.
The market for virtual currency is still young so it’s only natural that it has become a target of speculation, but I think it has potential as a currency that is not restricted by country. I think it’s too early to say what will happen to virtual currencies in the future.
Japan has already become a trending place for the virtual currencies as means of payment. In Tokyo alone there are an electronic retail franchise Yamada Denki, BBQ restaurant Nikugatou, sushi restaurant Numazuko. In Nagoya there is a hair salon Hair Grande Seeek.