Line Corp. works on the integration of cryptocurrency into its own messenger, Bloomberg reports with reference to an anonymous source.
The platform operator is negotiating with several companies that can help him develop payment services based on the criterion, including Line Pay. The main goal of this project is to create a large-scale ecosystem based on the Line messenger, which will attract users and make them return to the company's products more often.
Line is well-known in Asia for its cute and expressive stickers that people share with each other, has been shifting its business toward advertising in recent years, beating analyst profit estimates in the latest quarter. The company has 168 million monthly active users in its main markets of Japan, Taiwan, Thailand and Indonesia.
Capitalization of Line is 1.2 trillion yen ($ 10.6 billion). The platform is used by about 168 million people a month. The main markets for Line are Japan, Taiwan, Thailand and Indonesia. In addition to the messenger platform provides access to a variety of services, from food delivery and job search to video streaming.