Microsoft to Ban Crypto Ads in Bing Search Engine

Advertisements related to virtual currencies or promotion of fake/forged virtual currencies are now prohibited
17 May 2018   1009

Bing is a very famous web search engine owned and operated by Microsoft. A couple of days ago Bing reported in its Blog that online fraud involving financial services became a serious problem recently. Bing published a list of policies to help ad providers meet approval and protect consumers and businesses from being victimized. The polices apply to all forms of currency including real and virtual currency.

Advertising for the following products and services is not permitted: Ponzi schemes, pyramid schemes, or other legally questionable business opportunities, particularly if returns on investment rely solely on adding participants to the scheme or the consumer must pay a subscription fee or buy a specific product to join, and the value proposition of doing so is undefined.
 

Bing Blog post

Bing now bans ads related to solicitation of funds except by recognized charities or organizations. Advertisements related to virtual currencies designed to facilitate illegal purposes, to avoid applicable taxes, money laundering, promotion of fake/forged virtual currencies are also prohibited. The full ban of such ads is expected in late June or early July.

Previously, we have reported that Facebook created a new policy that prohibits all advertisements for cryptocurrency and ICOs as part of an effort to improve the integrity and security of ads.

ICOs May Allocate $24B Tokens to Themself

As reported, price of tokens, "left to cover the operating costs", reached $80B at the peak
17 January 2019   238

The total cost of the tokens that the organizers of well-known ICO projects have left to cover the operating costs and remuneration of developers at the time of release was $ 24.2 billion. At the peak, their price reached almost $ 80 billion. This is evidenced by the results of a study conducted by BitMEX together with the TokenAnalyst.

At the current illiquid rate, the assets of ICO-projects in their own tokens amount to about $ 5 billion, having depreciated by more than $ 70 billion.

However, the researchers note, this value is rather arbitrary, since the liquidity of tokens at peak levels was low. It is also incorrect to classify changes of this amount as losses because the organizers of the ICO transferred tokens into their wallets in accordance with the crowdsale conditions.

Having studied the archive of token transfers from ICO-team wallets, BitMEX and TokenAnalyst came to the conclusion that the realized profit from the sale of such tokens could be $ 1.5 billion, with the proviso that some of the tokens might not have been sold or left the wallets for other reasons .

The largest amounts of tokens in their wallets were credited by the Veritaseum and Noah project teams, which, as analysts say, looks “almost comical” against the background of real trading volumes.

Token data up to Dec 2018, data based on prices at the time(s) of issuance
Token data up to Dec 2018, data based on prices at the time(s) of issuance

This analysis highlights the lack of standards and transparency in the ICO market, especially when it comes to the allocation of tokens to the founding team’s wallet. Teams were often able to mint, burn, buy, and sell (their own) tokens at will, without analysts being able to easily track what is occurring. We would often see tokens in exchange clusters, and it was hard to tell whether the token project “paid” the exchange to list tokens or the token project just transferred their treasury to the exchange to cash out.
 

BitMEX Researchers' Report

In November 2018, BitMEX CEO Arthur Hayes said that the tokens of the largest ICO projects would collapse after entering the secondary market.