Ontology and DAD to build Blockchain Advertising Ecosystem

Today Ontology, a new distributed trust collaboration platform, declared its strategic coollaboration with blockchain digital advertising platform DAD
26 June 2018   706

Both partners are aimed to co-create a blockchain-based internet advertisement platform for establishing a new advertising trust system. Ontology’s public chain basic services, high-performance customizable blockchain framework, smart contract tool SmartX, and other technologies will be implemented with the DAD advertising platform.

This will increase mutual trust amongst advertisers, online traffic, and customers. Also, Ontology scenarios such as human and object multi-factor identification and authentication, as well as distributed data collaboration and exchange, can set up comprehensive personal profiles, drive the improvement of precise injecting and targeting technology, and enable advertising information to reach people who really need it. Finally, this will further onboard data and make transactions more transparent, increase users’ sharing revenue, and ensure fair and reasonable advertising transactions.

Nowadays, the digital advertising industry is facing the lack of trust amongst participants, therefore, the demands for highly-effective advertising algorithms, strong anti-cheat systems, distributed ledgers, and data onboarding are pressing. The technologies that Ontology provide will effectively facilitate solutions to these pain points and boost the digital advertising industry with more efficiency and convenience; at the same time, this cooperation is a broader extension of Ontology’s real economy strategy. We look forward to shape a new blockchain internet ecosystem with DAD.
Jun Li
Founder, Ontology

DAD (Decentralized Advertising) is a new generation blockchain digital advertising platform. The firm have serviced more than 110,000 advertisers, including Baidu, Alibaba, Meitu, 360, Uber, Toutiao, Huobi, OKEx, Cobo Wallet, etc. With blockchain technology deeply reforming the advertising industry, it lets users take full control of their own data privacy and choose the advertisements they want to see. DAD also presents a token incentive scheme, which enables clients reap the benefits of their data usage and be 100% beneficiaries of advertising revenues.

Samsung to Invest $2.9M in Ledger

The fact of a round of investments was confirmed by a spokesman for Ledger, but he did not disclose details
25 April 2019   41

The developer of hardware wallets Ledger attracted 2.6 million euros ($ 2.9 million) from the South Korean conglomerate Samsung. The company's investment valuation reached $ 290 million, according to the French edition of Capital.

Thus, the very fact of a round of investments was confirmed by a spokesman for Ledger, but he did not disclose details. Co-founder Eric Larchevêque, who had recently transfered power to the new CEO Pascal Gauthier, also did not shed light on the details of the transaction.

Larchevêque himself will focus on the company's strategy, cooperation with regulators and legal compliance as the executive chairman.

Ledger raised $ 7 million in a round of financing for Series A in early 2017, which was headed by MAIF Avenir, a division of large French insurance company with the support of Xange, Wicklow Capital, GDTRE, Libertus Capital, Digital Currency Group, The Whittemore Collection, Kima Ventures, BHB Network and Nicolas Pinto as an individual investor.

At the beginning of 2018, a round of financing for Series B took place, within which the hardware wallets maker raised $ 75 million. The round was led by Draper Esprit, the other participants were Draper Venture Network, FirstMark Capital, Cathay Innovation and Korelya Capital.