Both partners are aimed to co-create a blockchain-based internet advertisement platform for establishing a new advertising trust system. Ontology’s public chain basic services, high-performance customizable blockchain framework, smart contract tool SmartX, and other technologies will be implemented with the DAD advertising platform.
This will increase mutual trust amongst advertisers, online traffic, and customers. Also, Ontology scenarios such as human and object multi-factor identification and authentication, as well as distributed data collaboration and exchange, can set up comprehensive personal profiles, drive the improvement of precise injecting and targeting technology, and enable advertising information to reach people who really need it. Finally, this will further onboard data and make transactions more transparent, increase users’ sharing revenue, and ensure fair and reasonable advertising transactions.
Nowadays, the digital advertising industry is facing the lack of trust amongst participants, therefore, the demands for highly-effective advertising algorithms, strong anti-cheat systems, distributed ledgers, and data onboarding are pressing. The technologies that Ontology provide will effectively facilitate solutions to these pain points and boost the digital advertising industry with more efficiency and convenience; at the same time, this cooperation is a broader extension of Ontology’s real economy strategy. We look forward to shape a new blockchain internet ecosystem with DAD.
DAD (Decentralized Advertising) is a new generation blockchain digital advertising platform. The firm have serviced more than 110,000 advertisers, including Baidu, Alibaba, Meitu, 360, Uber, Toutiao, Huobi, OKEx, Cobo Wallet, etc. With blockchain technology deeply reforming the advertising industry, it lets users take full control of their own data privacy and choose the advertisements they want to see. DAD also presents a token incentive scheme, which enables clients reap the benefits of their data usage and be 100% beneficiaries of advertising revenues.