Adult industry is catching up to the world crypto fever: today Playboy Enterprises Inc. announced its cryptocurrency wallet is under active development. The wallet is to support multiple digital currencies and serve as a payment method for the family of its online media, digital and casual gaming businesses. And the first product to implement the feature is going to be Playboy.TV: along with the wallet there will be Vice Industry Token (VIT) as well as other leading cryptocurrencies that will be accepted within the wallet.
With the introduction of VIT, viewers will be able to pay and earn tokens view, comment and vote for the original content of Playboy.TV service. Before the year's end the wallet is set to be released with corporate plans to implement the product into forthcoming AR and VR gaming initiatives.
As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy's digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility. This innovation gives the millions of people who enjoy our content, as well as those in the future who participate in our casual gaming, AR and VR platforms, more choices with regard to payment and in the case of VIT, an opportunity to be rewarded for engaging with Playboy offerings.
CCO & Head of Operations, Playboy Enterprises, Inc.
Vice Industry Token is a curious service, as users are incentivized to just binge watch the content for which they are rewarded with tokens. This decentralized blockchain platform was launched earlier this year and is in the process of a crowdsale that ends on March, 20.