Recently Miro Cerar, the Prime Minister of Slovenia, visited BTC City, a wide business and shopping center in the capital city of Ljubljana. Fintech startup Eligma has constructed a point-of-sale system that is being used in a number of retailers in BTC City, in order to convert it into a “Bitcoin City.”
The purpose of his visit was to open the Beyond 4.0 international conference, dedicated to digital society and blockchain, as well as to get acquainted with BTC City’s strategy to become Bitcoin City.
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The startup reported thet during the morning meeting, Cerar received “a cup of ‘crypto coffee’ bought for him by Slovenian State Secretary Tadej Slapnik through the Elipay cryptocurrency transaction system”. In April, the first efficient use of the Elipay wallet at the city was to pay with bitcoin at the complex’s waterpark. Eligma also declared that in the near future the app would also be able to use bitcoin cash and Elipay’s own loyalty rewards token.
With over 500 retail shops, BTC City’s website characterizes itself as “famous for being the largest and most popular European business, shopping, recreational/leisure and cultural center” in the country. BTC company supposes that “Bitcoin City will create an open society which will enable users to pursue their missions as well as develop their business environments in line with their wishes, needs, and operating policies.”
The development of BTC City into a Bitcoin City is an important step towards the realisation of BTC’s openness-oriented strategy, providing its customers and business partners with freedom and choice regarding their purchases with new forms of payment.
Company, Ljubljana, Slovenia
As claimed on BTC City’s website, Eligma’s Elipay is set in some shops within the city such as Atlantis water park, Al Capone, Babadu, Bijoux modni dodatki, Big Bang, istyle, Vodno mesto San Martino, Sneakers, Minicity, and Kibuba. One-way cryptocurrency ATMs on the premises are also presented in the trading area, as well as a Blockchain Think Tank.