Blockchain-based supply chain enhancement platform VeChain official announced the partnership with the German car manufacturing giant BMW. It was confirmed by VeChain CEO Sunny Lu during the event.
Before the announcement, rumors of the partnership between VeChain and BMW had been circulating in the cryptocurrency market for a while now.
After all, BMW is not the first car manufacturing company to partner with a blockchain firm. Not a long time ago, Volkswagen partnered with the Berlin-based blockchain firm IOTA, to utilize the latter’s massive data pool.
More than that, VeChain rebranded itself to VeChain Thor, a marketing stunt which has proven successful for many projects.
Besides the partnership with BMW, VeChain (currently VeChain Thor) has also announced a collaboration with Oxford University. The university will help with the technological development of the VeChain Thor platform as part of VeResearch.
Furthermore, yesterday, South Korean crypto exchange Coinnest listed VeChain Thor tokens.