World Largest Brewer to Use Blockchain in Advertisments

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev
20 June 2018   757

Brewing giant Anheuser-Busch launched advertising campaigns through the Kiip application, which uses the Ethereum blockchain  to record and track data, according to CoinDesk.

Blockchain product Kiip is designed to increase transparency, combat fraudulent advertisements, and improve the availability of data for all market participants.

The application encodes impressions, engagement, price and other metrics on the Ethereum unit, reducing the time to track them. In this case, buyers of advertising can pay only for ads that meet their criteria.

As reported, different metrics - including impressions, engagement and price - are encoded on the ethereum blockchain, and AB InBev can track these ad activities every hour. This approach reduces the amount of time that the campaign's organizers spend in tracking the metrics

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev, including Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrellas. Using Kiip will allow better control and ultimately expand the coverage of a specific ad.

Binance Singapore Unit to Apply For License

Under the new law, aimed at regulating crypto paymetns and trading, firms must register with the Monetary Authority to receive a license
17 February 2020   333

Binance, a Singapore-based cryptocurrency exchange unit, has applied for a license under the new Payment Services Act, which entered into force on January 28.

We have already applied. We submitted the application pretty fast. Binance’s Singapore entity has been in close touch with the local regulators, and they have always been open-minded.

 

Changpeng Zhao

Founder and CEO, Binance

Under the new law, crypto companies in Singapore must register with the Monetary Authority and receive one of three licenses: an exchange of money, a standard or large payment institution. The measure is aimed at regulating payments and crypto trading using requirements for participants in the traditional finance industry. Zhao did not specify which of the licenses Binance Singapore chose.

Binance has been offering crypto-fiat trading services in Singapore since April 2019 and works with eight coins, including Bitcoin, Ethereum and XRP. The trading platform is supported by Vertex Venture Holdings, a venture division of Singapore's Temasek Holdings.