World Largest Brewer to Use Blockchain in Advertisments

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev
20 June 2018   658

Brewing giant Anheuser-Busch launched advertising campaigns through the Kiip application, which uses the Ethereum blockchain  to record and track data, according to CoinDesk.

Blockchain product Kiip is designed to increase transparency, combat fraudulent advertisements, and improve the availability of data for all market participants.

The application encodes impressions, engagement, price and other metrics on the Ethereum unit, reducing the time to track them. In this case, buyers of advertising can pay only for ads that meet their criteria.

As reported, different metrics - including impressions, engagement and price - are encoded on the ethereum blockchain, and AB InBev can track these ad activities every hour. This approach reduces the amount of time that the campaign's organizers spend in tracking the metrics

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev, including Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrellas. Using Kiip will allow better control and ultimately expand the coverage of a specific ad.

SEC to Accuse Veritaseum ICO of Fraud

SEC believes that project's tokensale, thru which it raised $14.8M back in 2017-2018 had a signs of scam and company misled the investors
14 August 2019   276

The U.S. Securities and Exchange Commission (SEC) has sued New Yorker  and Veritaseum-related companies that have been caught by the agency in conducting an unregistered ICO with signs of fraud. It is reported by Cointelegraph.

According to documents published on the network, the SEC intends to hold Reggie Middleton accountable and immediately freeze the assets of Veritaseum Inc. and Veritaseum LLC.

The Commission claims that the defendants raised about $ 14.8 million through an initial coin offering (ICO) in 2017 - early 2018. At the same time, many investors were misled, as the company distorted information about the conditions of the token sale and deliberately hid some significant details.

The American regulator claims that the project still has about $ 8 million of illegally raised funds. According to the SEC, these assets must be frozen immediately.

Amid this news, the Veritaseum (VERI) rate has fallen by 70%. Now the coin is trading near the $ 5 mark, although at the beginning of 2018 its rate was approaching $ 500.

Veritaseum was created as a financial p2p platform, involving the movement of capital without traditional intermediaries. Also, VERI was positioned as a utility token for use in consulting services and access to various research works.

In 2017, Veritaseum blockchain startup fell victim to hackers, having lost $ 8.4 million from ICO investors.