World Largest Brewer to Use Blockchain in Advertisments

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev
20 June 2018   593

Brewing giant Anheuser-Busch launched advertising campaigns through the Kiip application, which uses the Ethereum blockchain  to record and track data, according to CoinDesk.

Blockchain product Kiip is designed to increase transparency, combat fraudulent advertisements, and improve the availability of data for all market participants.

The application encodes impressions, engagement, price and other metrics on the Ethereum unit, reducing the time to track them. In this case, buyers of advertising can pay only for ads that meet their criteria.

As reported, different metrics - including impressions, engagement and price - are encoded on the ethereum blockchain, and AB InBev can track these ad activities every hour. This approach reduces the amount of time that the campaign's organizers spend in tracking the metrics

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev, including Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrellas. Using Kiip will allow better control and ultimately expand the coverage of a specific ad.

OKEx to Launch OKChain Based Decetralized Exchange

Great role in the upcoming exchange will be played by OKB coin, which will be trasfered to OKChain as soon as its development finished
22 March 2019   122

OKEx cryptocurrency exchange will launch a decentralized trading platform on its own blockchain.

Currently, the OKChain blockchain is in the final stages of development, and its test network may be launched as early as June 2019. When the OKEx blockchain becomes stable enough, it will transfer OKB to it, which will then perform the function of the native OKChain token and be used to pay commissions, as well as in its own decentralized network applications.

The primary purpose of OKChain is to launch the OKDEx decentralized exchange, where the OKB token will be used to participate in presales. In addition, project teams will use OKB tokens to pay the service fee to the super nodes of the network.

While the total volume of OKB emissions is 1 billion, 300 million tokens are in circulation today, and 700 million remain blocked. Of this number, 300 million OKB will be distributed to users through the loyalty program, and 400 million belong to the OK Blockchain Foundation and the exchange team. However, for a more efficient formation of the OKB ecosystem, the blocking period of these 700 million tokens will be extended from 2020 to 2022, writes OKEx.

In addition, OKB will be the only token to be accepted during the initial exchange offerings (IEO) on the OK Jumpstart platform, announced earlier this month. According to the company, it is currently negotiating with various projects and will soon announce the launch of the first IEO on OK Jumpstart, for which investors will be admitted who have passed personal verification and have OKB tokens in their accounts.