World Largest Brewer to Use Blockchain in Advertisments

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev
20 June 2018   432

Brewing giant Anheuser-Busch launched advertising campaigns through the Kiip application, which uses the Ethereum blockchain  to record and track data, according to CoinDesk.

Blockchain product Kiip is designed to increase transparency, combat fraudulent advertisements, and improve the availability of data for all market participants.

The application encodes impressions, engagement, price and other metrics on the Ethereum unit, reducing the time to track them. In this case, buyers of advertising can pay only for ads that meet their criteria.

As reported, different metrics - including impressions, engagement and price - are encoded on the ethereum blockchain, and AB InBev can track these ad activities every hour. This approach reduces the amount of time that the campaign's organizers spend in tracking the metrics

The campaign, which began two weeks ago, includes advertising of the five most popular brands of AB InBev, including Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrellas. Using Kiip will allow better control and ultimately expand the coverage of a specific ad.

Bitfinex to List BCH' Chain Split Tokens

Bitfinex warned that support for BAB and BSV could be temporary
14 November 2018   56

The Hong Kong cryptocurrency exchange Bitfinex has listed the so-called Chain Split tokens for the two implementations of the Bitcoin Cash protocol. Bitcoin Cash hardfork is planned on 15th of November.

BAB [Bitcoin ABC client] and BSV [Bitcoin SV client] tokens will be traded in pairs with Bitcoin and the US dollar. The Token Manager tool will allow users to convert their Bitcoin Cash into one of the tokens. This process is reversible, Bitfinex emphasized. At the same time, marginal trade in tokens will be unavailable.

After snapshot of the network, the corresponding coins will be automatically converted into BAB and BSV onchain tokens, and all current Bitcoin Cash holders will receive an equivalent number of coins. However, if the user has a short BCH position at the time of the snapshot, the margin will be canceled, and the borrower, if he does not have enough tokens, will have to cover the negative balance sheets until December 31.

Bitfinex also warned that support for BAB and BSV could be temporary, and that as soon as all negative balances were covered, the exchange could delist them, allowing limited time for withdrawal.