The World Widelife Fund for Nature, an international non-governmental organization, working in the field of the wilderness preservation, and the reduction of human impact on the environment, has announced its partnership with ConsenSys, communications technology partner TraSeable, tuna fishing and processing company Sea Quest Fiji, and blockchain company Viant.
The partnership was made in order to prevent the illegal fishing that can reduce the tuna population. SeaQuest Fiji will launch a verification system based on blockchain, which will record the "voyage of tuna from seafaring vessel to grocer, beginning with tagging the catch with radio-frequency identification e-tags".
From the moment the fish comes aboard the vessel the blockchain technology captures their journey in a digital manner and allows every person through the supply chain to see the story of that fish.
Chief executive officer, Sea Quest
The certification system, provided by blockchain-based platform for modeling business processes Viant aims to provide a detailed way to verify a fish’s journey from the ocean to the market.
We see blockchain technology as being able to step up the transparency in the supply chain, which previously was difficult or quite expensive to do.
Chief executive officer, WWF Australia
It is reported that WWF is currently exploring the idea of blockchain technology and may apply it in other sectors of industry and fundraising initiatives, eventually aiming to use it more widely.